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Emergence of Chief Marketing Technologists Transforming marketing in the digital economy gets at intertwining technical and marketing capabilities. But what does it mean for your org chart? The role of Chief Marketing Technologist is the perfect blend of digital marketing and technology. Businesses keep dreading the silos between sales and marketing, but in the digital age, the silos between marketing and IT are just as relevant.

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DSP Technology for Middle-market Brands Brittany Wray shares insights on programmatic advertising and its influence on marketing. She highlights the outcomes derived from the said technique creating a win-win situation for all. If you look at most leading indicators for programmatic digital advertising, the trends point steadily upwards with DSP Technology for Middle-market Brands.

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Strategic Content Marketing for Inbound Leads CEO, Marketing Insider Group, Michael Brenner dissects content strategies to help you navigate the value-driven lead generation landscape more efficiently. If you have a solid product or service, you are probably wondering how to get your company in front of more potential customers with strategic content marketing.

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Martech Interview on Marketing Automation CEO of Ziflow Anthony Welgemoed shares his insights on testing markets in an Martech Interview on marketing automation with focus on automation. Read on to find out the growth driver for Ziflow and the future perspective. In terms of marketing technology, online proofing is probably the quickest “win” in MarTech today.

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Ways to Support Brand Marketing Strategy - SEO Explore the vitality of SEO & Why you need to involve your SEO team in supporting your brand strategy going forward! There’s a widespread perception that brand marketing and SEO are polar opposites within the marketing mix. Brand marketing strategy is built around storytelling that aims to create top of the funnel awareness that builds affinity.

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It doesn’t matter if you got the best software, met every milestone and completed the project under budget if the deliverable didn’t meet quality standards. That’s why project quality management is so important. Connect to us for a free consultation today: https://www.vtestcorp.com/contact-us/.

Martech Interview with Gavin Jordan-Smith on Technological Changes SVP, RICOH Graphic Communications Gavin Jordan-Smith underlines the four technological changes in an Martech Interview on technological changes in the marketing technology arena. He brings to light the techniques of delivering customer experiences for business growth.